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For extra details about all the benefits of using the Virtual Writing Tutor essay checker tools. There are IELTS and TOEFL rubrics that you can use to offer suggestions on essay quality if you like. To abstain from getting blamed for created mutilation, you should comprehend how, to summarize, another particular person’s capability and appropriately insinuate it furthermore. This may be a great idea if you don’t need your composition write essays being misunderstood by other students or professors. You might not be a reader of this writing you’re writing, however, your trainer may need problems together with your use of this right grammar. They 30seconds.com may help you come up with a great outline of the article, how you wish to break it down and make it attention-grabbing for your readers to browse. A good writer will have a watch for high quality and an assortment of writing experience. 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Select both a Task 1 or Task 2 essay writing prompt, start the timer, and write. When you end, the Virtual Writing Tutor will use its breakthrough form of Artificial Intelligence to analyze and rating your essay. If you write essays in your second language for highschool or school, examine your essay for embarrassing errors that a teacher would deduct factors for. For instance, if you’ve never been tasked with writing a analysis assignment, you could wonder if it’s the same as essays. Some individuals are born writers, others battle with words, however each of us has the distinctive experience worthy of being shared with the world. An essay is likely one of the most concise and reader-friendly ways to present your concepts in a written form. And everybody, imagine us, can master the thrilling artwork of writing an essay. We are keen to help you with these 7 easy and effective steps that may guide you thru all the levels of writing an essay you can be pleased with. The price is correct since the Virtual Writing Tutor is one hundred% free. Try the Paraphrase Checker the next time you need to use other folks's ideas in your writing. Remember that ideas are free, but the expression of those concepts is owned by the unique creator. The Virtual Wrting Tutor is primarily an English Second Language grammar checker. It is designed to provide feedback that's express enough to assist the writer not only eliminate an error from a current textual content but additionally perceive the way to avoid it in future writing tasks. As such, my aim is to make the Virtual Writing Tutor one of the best ESL grammar checker to assist learners of English as a Second Language. It can also assist dyslexics, skilled bloggers and college students. The Virtual Writing Tutor can provide automated writing analysis with a score and formative suggestions on quite a lot of writing assignments. Try the opinion essay checker, film-analysis essay checker, argument essay checker, cowl letter checker, IELTS essay checker, and self-scoring pen pal change system. Dr. Frank Bonkowski reported that using the VWT helped to reduce his workload. First and foremost, a university essay author will write that paper for you. You’ll provide detailed directions for the creator to comply with.

Essay Writing Services From Essay Writers Now On Writingessayeast Com

Essay Writing Services From Essay Writers Now On Writingessayeast Com You need to make sure that the essay writer can make one of the best of their skills in providing you with an essay that meets your necessities. You don't want somebody that's just going to skim over the job and leave you unsatisfied with the outcome. Ensure that the essay is written with the maximum quality of writing potential. Some writers argued for the 5-paragraph essay or different formulaic models, on the grounds that clear expectations a minimum of give underprepared college students one thing to work with. Others advocated replacing the essay with extra “actual-world” forms that may pressure college students to assume in fresh methods. Most students battle with various kinds of assignments. In most circumstances, the problem is understanding the task question. However, you might also discover it hard to differentiate one assignment from one other. For extra details about all the benefits of using the Virtual Writing Tutor essay checker tools. There are IELTS and TOEFL rubrics that you can use to offer suggestions on essay quality if you like. To abstain from getting blamed for created mutilation, you should comprehend how, to summarize, another particular person’s capability and appropriately insinuate it furthermore. This may be a great idea if you don’t need your composition write essays being misunderstood by other students or professors. You might not be a reader of this writing you’re writing, however, your trainer may need problems together with your use of this right grammar. They 30seconds.com may help you come up with a great outline of the article, how you wish to break it down and make it attention-grabbing for your readers to browse. A good writer will have a watch for high quality and an assortment of writing experience. Good writers should, therefore, study to paraphrase successfully and provides credit score where credit score is due to avoid accusations of plagiarism. You can examine a text for plagiarism with this assortment of plagiarism instruments. The Virtual Writing Tutor calculates your band rating on Task 1 and Task 2 writing checks routinely. There are a variety of timed writing exams so that you can select from. We make use of only skilled tutorial writers with 4+ years of related expertise and superior degrees. Make your order prematurely and get a top quality paper at a cheaper price. By ordering beforehand, you allow us to search out the most effective obtainable expert in your area. Also, you let your writer alter the paper as many occasions as you need inside the free 14-day revision interval. You’ll receive a customized-crafted piece that’s been personalised to your wants and requirements. You’re reading your task brief, and whenever you’re carried out, you’re fully clean. Select both a Task 1 or Task 2 essay writing prompt, start the timer, and write. When you end, the Virtual Writing Tutor will use its breakthrough form of Artificial Intelligence to analyze and rating your essay. If you write essays in your second language for highschool or school, examine your essay for embarrassing errors that a teacher would deduct factors for. For instance, if you’ve never been tasked with writing a analysis assignment, you could wonder if it’s the same as essays. Some individuals are born writers, others battle with words, however each of us has the distinctive experience worthy of being shared with the world. An essay is likely one of the most concise and reader-friendly ways to present your concepts in a written form. And everybody, imagine us, can master the thrilling artwork of writing an essay. We are keen to help you with these 7 easy and effective steps that may guide you thru all the levels of writing an essay you can be pleased with. The price is correct since the Virtual Writing Tutor is one hundred% free. Try the Paraphrase Checker the next time you need to use other folks's ideas in your writing. Remember that ideas are free, but the expression of those concepts is owned by the unique creator. The Virtual Wrting Tutor is primarily an English Second Language grammar checker. It is designed to provide feedback that's express enough to assist the writer not only eliminate an error from a current textual content but additionally perceive the way to avoid it in future writing tasks. As such, my aim is to make the Virtual Writing Tutor one of the best ESL grammar checker to assist learners of English as a Second Language. It can also assist dyslexics, skilled bloggers and college students. The Virtual Writing Tutor can provide automated writing analysis with a score and formative suggestions on quite a lot of writing assignments. Try the opinion essay checker, film-analysis essay checker, argument essay checker, cowl letter checker, IELTS essay checker, and self-scoring pen pal change system. Dr. Frank Bonkowski reported that using the VWT helped to reduce his workload. First and foremost, a university essay author will write that paper for you. You’ll provide detailed directions for the creator to comply with.

Boston University Application Letter - Free Essay Example

I must say that I have heard of the great city of Boston before, but never traveled across the continent to see a part of my country with such a deep history, how I hoped that education would grant this opportunity. I am from Oregon, when I first asked my parents about some of the great colleges to apply, my father responded with a question,have you ever heard of the amazing East Coast? and my mother added,Why to live and die in the West? They told me great stories about their lives as students at Boston University and I can see that they turned out to be great people. I knew for sure what I wanted. I went online and made contact with my friends already enrolled at the Boston University, I must say that I like what I see, I need a school that not only develops me academically but also socially, Boston University has all that I need. To add to the conducive academic environment, Boston University is among the highest ranked colleges offering psychology programs. When my high school science teacher first mentioned the role of the brain and its part, one element that surprised me is how the brain controls a part of us that is not even tangible since then, psychology as a subject always intrigued me. Over the years, I have only grasped fragments of the power of the brain, but it is now time to pursue a course that I believe is the greatest of all science. I was fascinated when I learned that US NEWS on Educational Ranking and Advice ranked Boston University clinical psychology program position 2 among other top-ranking schools in the country, with a score of 3.9, I knew for sure that it is the right place for me. I checked the facultys website to see what the university has to offer, I realized that the departments have pools of highly qualified lecturers, many of whom hold a Ph.D. The course outlines are just what I needed. With all As in my cluster subjects, I believe that I have what it takes to study psychology at the University. If accepte d, I believe that the knowledge I will gain will help me achieve my long-time goal of helping people overcome mental disorders that are currently on the rise.

The Human Brain A Very Complicated Part Of Human Anatomy...

The human brain is a very complicated part of the human anatomy. Kanwisher states in an inaugural article, â€Å"Understanding the nature of the human mind is arguably the greatest intellectual quest of all time.† The impacts occur when during the embryo phase of life development. Brain is the operational center of a human body. As I was reading the article â€Å"functional specificity in the human brain: A window into the functional architecture of the mind†, â€Å"Gall proposed that the brain is the seat of the mind, that the mind is composed of distinct mental faculties, and that each mental faculty reside in a specific rain organ† (Kanwisher, 2010). The brain the main center of our body that controls the function of each part. In the early stage of life, babies begin to develop their basic functions that even though babies do not have the ability to communicate, they learn very quickly how to talk and walk. Babies can see and hear to recognize the sounds, and they have their own language. The development of new words and sounds critical in this beginning stage life. The human brains are all developed the same; however, the early development phase if critical for building out capacity. The human brain is one of the most mysterious tissues, and the neurons send signals to each other across a tiny gap between them via spreading electrical messages across vast networks to make your brain do what it does. For instance, monolingual and bilingual speakers. The question is whether monolingualShow MoreRelatedUnderstanding The Nature Of The Human Mind Essay1115 Words   |  5 PagesIntroduction The human brain is a very complicated part of the human anatomy. Kanwisher states in an inaugural article, â€Å"Understanding the nature of the human mind is arguably the greatest intellectual quest of all time. It is also one of the most challenging, requiring the combined insights not only of psychologists, computer scientists, and neuroscientists but of thinkers in nearly every intellectual pursuit, from biology and mathematics to art and anthropology† (2010). The impacts occur whenRead MoreEssay on Understanding Consciousness1728 Words   |  7 PagesUnderstanding Consciousness This paper encompasses an analysis of physiological psychology, the relationship between the human nervous system and behavior, and an evaluation of historical figures in the field of physiological psychology The Biopsychological Approach to Understanding Consciousness The process of understanding awareness can be complex. 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I chose this subject because I have been fascinated with the brain and how it works. The research of the brain has been ongoing for many centuries now. The history in this article is interesting. It explained how scientists used to understand the brain and its inner workings. For example, â€Å"in the ancient world physicians believed that the brain was made of phlegm. Aristotle lookedRead MoreThe Impact Of Internet On Human Brain1377 Words   |  6 PagesThe goal that I wanted and desired to accomplish while completing the MYP project, was to understand the impact of internet use on the human brain. The pros and cons of havi ng information available to us at the tip of fingers, or in our pockets. I chose this project because I wanted to explore the core of human nature. I wanted to comprehend how we operate, function and work with new discoveries. Experiment with our ability to adapt to new foundings and use them at our benefits, rather than becomeRead MoreThe Human Brain Is The Greatest Intellectual Quest Of All Time Essay1297 Words   |  6 PagesIntroduction The human brain is a very complicated part of the human anatomy. Kanwisher states in an inaugural article, â€Å"Understanding the nature of the human mind is arguably the greatest intellectual quest of all time.† The impacts occur when during the embryo phase of life development. As I was reading the article, â€Å"Gall proposed that the brain is the seat of the mind, that the mind is composed of distinct mental faculties, and that each mental faculty reside in a specific rain organ† (KanwisherRead MoreNeanderthal Brain Size At Birth1718 Words   |  7 Pagesquot;Neanderthal Brain Size at Birth Provides Insights into the Evolution of Human Life Historyquot; by Marcia S. 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Analysis Of Animal Farm, By George Orwell - 1235 Words

Animal Farm was written by George Orwell in 1945. The book reflects events leading up to the Russian Revolution of 1917 and then on into the Stalinist era of the Soviet Union. Animal farm includes use of propaganda as well. A quote for example would be â€Å"some animals are equal but some are more equal than others.† I think that this book fits that quote very well as the author makes Napoleon along with Snowball are the leaders of the rebellion against Jones. A few questions that come to mind are, how does one define one animal being more equal than others? Why is a certain animal favored over the others? Why are there two leaders of the same animal and not two different ones? Why are two pigs picked as the leader? I feel that this book†¦show more content†¦This theme in Animal Farm can also be looked as people being equal, but some are more equal than others because sometimes that is how certain people see others. Just because they’re different they donâ₠¬â„¢t get the same treatment as others. My argument is for everyone and every animal being equal. The leaders Napoleon and Snowball do not take the role in treating the other animals equally. Boxer, the horse works harder than anyone else and is not treated as well as the other animals. He was not first in the rate of intelligence, but he was university respected for his steadiness of character, and tremendous power of work. These are great qualities for a horse, but as it turns out- not such great qualities for a revolutionary under Stalin’s government. He works harder for others but still is treated unequally. His self-motto is â€Å"I will work harder.† Comparing the animals to one another because they’re â€Å"different† is like comparing a black human being with a white human being. They may look different from everyone else but does that mean they should be voted out of doing something because of it? No it does not. I believe that everyone is the sa me no matter their race, religion, sexuality, anything about them that will put them out in a different group. Just because something is different about them doesn’t mean they should be excluded from doing certainShow MoreRelatedAnalysis Of George Orwell And Animal Farm Essay2095 Words   |  9 PagesPittman HUM 314 13 December 2016 George Orwell and Animal Farm: The Provocative Written Word in Political Protest INTRODUCTION AND THESIS Many writers, artists, novelists, journalists, and the sort seek to bring awareness to political and cultural issues through their work. It is not often, though, that their work attains such critically acclaimed status and subsequently creates a platform by which people are moved to respond to the writing’s purpose. George Orwell, however, had a knack for thisRead MoreLiterary Analysis Of Animal Farm By George Orwell1460 Words   |  6 PagesLiterary Analysis of Animal Farm A quote from Wayne Dyer, a late American author and motivational speaker, says that â€Å"[f]reedom means you are unobstructed in living your life as you choose. Anything less is a form of slavery.† This promotes the idea that ultimate freedom to control one’s life is the only way to live. One way to achieve this freedom, if not given, is to stage a revolution against authority. In Animal Farm, a novel by George Orwell, parallels are drawn between his characters and theRead MoreLiterary Analysis Of Animal Farm By George Orwell1405 Words   |  6 PagesLiterary analysis of Animal Farm The rebellion was to escape from people and their cruel ways, but can they escape the death-grip of their own kind? The animals of animal farms are mistreated and have no rights. 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Orwell satires the rise and decline of socialism in the Soviet Union and the emergence of the totalitarian regime of Joseph Stalin. The key members of the Russian revolu tion are parodied as farmyard animals: Trotsky as snowballRead MoreAnalysis Of George Orwell s Animal Farm 969 Words   |  4 PagesThe Downfall of Animalism in George Orwell’s Animal farm The innovative dream of Animalism was not only to have a farm successfully run by animals, but to maintain a high level of living while still following certain rules to make all animals equal. In the novel Animal Farm by George Orwell, the farm run solely by animals fails due to Napoleon’s unwillingness to follow the rules of Animalism that he himself created. The original goal of Animalism was for all animals to be successful by simply followingRead MoreAnalysis Of George Orwell s Animal Farm 1433 Words   |  6 Pages Farmhouse or Powerhouse? The Kremlin is known as a synonym for government; however, could a farmhouse be a symbol of government too? Some cases, such as in Animal Farm, say that it could. In George Orwell’s novella Animal Farm, Orwell symbolizes the Manor Farm’s Farmhouse as Moscow’s Kremlin through its uses, residents, and events to show that leaders often elevate or separate themselves to maintain their power over their subjects. The KremlinRead MoreAnalysis Of George Orwell s Animal Farm 1482 Words   |  6 Pagesindirect and direct characterization in many literature. Also in the book Animal Farm which was written by George Orwell who is a great writer and this book showed me a lot about when it came to direct and indirect characterization. We can find many indirect and direct characterization which would help us understand in depth what the author means and his purpose of writing this novel about animals who take over their farm. These characterizations can basically help you understand more and connectRead MoreAnimal Farm And 1984 George Orwell Analysis889 Words   |  4 PagesGeorge Orwell used the theme of betrayal to show how the society in both â€Å"Animal Farm† and â€Å"1984† controls the people. Both books have a totalitarian government controlling everyone but in 1984 the government has people betray each other to gain power. People do as they’re told and lose the rela tionships such as family, friends, or intimate relationships, all of which they would have in a normal society. The government does this so each individual becomes alienated from each other and feels like

Media Marketing Online Video Streaming

Question: Discuss about theMedia Marketingfor Online Video Streaming. Answer: Introduction Part A: In this paragraph, the impact of media on the business and individual of Qatar has been identified and discussed. In terms of individuals, penetration of media stands at eighty-two percent in Qatar. This result has been deducted by including movie and music download, online video streaming, use of email services, product researching and many more activities that are carried out on the internet. The most active group of users are the youth of the nation. The most amount of internet access, eighty-nine percent, is done from home. In addition, twenty-four percent of internet access are done through mobile devices (Meeds 2015). Therefore, the impact of media on the Qatar individuals is very high and still increasing rapidly. In terms of enhancing the communication and facilitating daily operations, various organisations are using the media. Though the impact of media is very high in Qatar, there are significant challenges in implementing the media security. The prime reason of it is the security reasons. Aljazeera, TiVo and much more were the biggest online media organisations in Qatar twenty years ago. Google, Facebook, Whatsapp and LinkedIn are the biggest names in the Qatar media industry (Starke, Naab and Scherer 2016). Google is currently the biggest information technology organisation in the whole world. The impact of this search engine has been the bigger than any other organisation. From the students to professionals all of the types of people has gained the benefit of this tool. Facebook has a unique impact on social beliefs and morals of Qatar. The people of this country got the ability to connect to the whole world and share their views with others. This is changing the thinking of the students of this country. Apple has provided the experience of using the best quality and most secure devices to the people of Qatar. Netflix, Yahoo and QiHu have made them able to gather the knowledge and see what other nations are doing. Tencent is a China-based virtual product selling organisation. This organisation took the liberty to enhance the daily lives of the citizen of Qatar. Part B: The media selected for this part is the Facebook. It is the most popular social media across the whole world in terms of the number of the users and their activities in the media site. This social media platform is being used for both the social networking and monetary purposes. The profitability of this social media platform is increasing in a high speed. As per the analysis of the financial data of the company over the years of 2011 and 2012, it has been found that the revenue of the company has been increased by 37%. The amount of the revenue after increasing was $1.38 billion. The main reason behind this financial growth of the social media is the increase of the advertising revenue. The numbers of advertisements were increased by almost 38% in the year of 2012. The details regarding the financial growth of the company during the time period of 2011 to 2015 is given in the table given below: Figure 1: Financial data of Facebook (Source: Annual report Facebook) The main key measures that are used for measuring the trend of the social media are the daily active users, monthly active users, mobile daily users and the and the revenue per users. As per the analysis of the data regarding these key measures, this media company is trending highly in all the measures. As per the analysis of the data from the year of 2012 to 2015 Facebook is trending in all the area. The number of users and the revenue all are increasing in a high speed. The professor of Stanford Graduate Schools marketing department, Navdeep Sahni through discovered the spillover effect of online advertising through investigating the online banner advertisements (Navdeep 2017). The online advertisements are very assisting in terms of promoting the marketing operations and product sales. However, Navdeep stated that the organisation that is paying for the advertisement gets five times lesser advantages than the competitors do. In addition, the cumulative positive effect is much greater for the product/service sales of the hundreds of the competitors. Taken as an example, if the consumers watch a product on the social media, it reminds them similar other competing products. Though the information that has been provided within the section is mostly based on the research of the restaurant industry, it is believed that this outcome will be same for the other industries. It is because the basic of the research is based on finding the impact of the social advertisements. Spillover effect impels that the consumer after viewing an advertisement establishes mental link beyond their impression regarding the brand that is promoting the advertisement (Lambrecht and Tucker 2013). For instance, if the consumers view an object, the consumers remind of various associated objects that turn into relevant. It is possible for the organisations or advertisers to minimise the effect of the spillover by rethinking the contents of the advertisement. This way the organisations can attract the focus of the customers more to it than the competitors or other similar products or services (Navdeep 2017). In order to do so, the organisations and advertisers must concentrate on contents that can link with the requirements of the customers. The effect of the spillover can be counteracted as soon as an advertisement that is more relevant generates. Taken as an example, if the advertiser thinks that the customer or audience provide value to the to the expert review's opinions, the advertisement may quote a specifically satisfying one. The advertiser emphasise of the prices will be depended on the audiences' low or high-value prices (Ham and Nelson 2016). In order to transform a thought to the sale of products or services, the advertiser has to beat the competitors that the advertisement reminds of con sumers. It is very essential that the advertisement clearly states that the advertiser is better than its competitors so that increase of sale can happen. There is another way of demising the effect of the spillover, and it implies that the advertisers must increase the frequency of the advertisement. This will surely imprint a better impression on the on the customer's mind. Navdeep (2017) also stated that the advertisement that is showed in low frequency, particularly lesser than three exposures, assisted the competitors to gain more sales. In addition, the higher frequency of advertisement became the key to overcoming the effect of spillovers. The online advertising provides a better insight of the advertisements. This allows detecting the advertisements that are better in bringing the greater number of qualifying leads. The online advertisements are also used for targeting the particular audience by exploiting their values. According to Castells (2015), the movements in the network society is inspired by the social movements. The social movements are produced because of the emotions that are generated by the meaning full actions. Instead of the fact that the form of the networking is multimodal, it is essential to make use of the mobile communication and internet. Networks are included with the movements that are associated with the media, internet blogosphere and society. The networking technologies can be considered as meaningful in terms of the movement as these allow continuing the movement and an evolving expansive network practice (evolves with the movement shape change). The de-centered framework of the internet increases the possibility of participation in the movement. It is possible as the Internet technologies are open-ended networks that do not have any defined boundary. At that time when the movements initiate on the Internet Social Networks, it turns out to be a movement through engaging i n the urban space. The components of the movements are the interaction among the flows space on the internet, obtained sites space of places, wireless communication network and protest actions targeted symbolic buildings. The space autonomy can be considered as the networked social movements fresh spatial form. The movements can be local and global simultaneously. These kinds of movements can be initiated in particular contexts through obtaining the urban space as well as establishing the connection with the internet networks. These movements rise because of own reasons. These movements maintain ongoing debate on the internet that is global. Simultaneously, the movements need revelations within a network of local spaces. Like other historical movements, it has created its form of time. These movements refer to two distinct perspectives. The first perspective implies that it operates itself regularly within the obtained settlements while evocation occurrence day not defined. The other perspective states that unimaginable horizon of the potentiality of new community and forms of life emerging from the practice of the movements is living in their projects and debates. The online movements are precisely self-reflective movements. The movement is the mirror of the belief, need, wished democracy and society of the people that are associated with the movement. The multimodal and horizontal movements create togetherness among the participants. The togetherness serves as the key to discovering hope and overcoming fear. As most of the participant take part at the moment because of their own goals and motivations, there is no room for applying the concept of community in online social movements. The horizontality characteristic of the network provides support to solidarity and cooperation by avoiding the need for the formal leadership. The main concept of the movement determines that whether it is a programmatic movement or not. The demands of the movements are associated with the condition of the life that the participants wish to have in their lives (Castells 2015). The social movements are aimed at altering the value of the society. Bibliography: Annual report Facebook. (2017). [online] Available at: https://s21.q4cdn.com/399680738/files/doc_financials/annual_reports/2015-Annual-Report.pdf [Accessed 23 Feb. 2017]. Armstrong, D.G., Rankin, T.M., Giovinco, N.A., Mills, J.L. and Matsuoka, Y., 2014. A Heads-Up Display for Diabetic Limb Salvage Surgery A View Through the Google Looking Glass.Journal of diabetes science and technology, p.1932296814535561. Castells, M., 2015.Networks of outrage and hope: Social movements in the Internet age. John Wiley Sons. Google Financial Analysis with Graphs, Google's Finances. (2017). [online] The Business Ferret. Available at: https://thebusinessferret.com/google-financial-analysis/ [Accessed 20 Feb. 2017]. Ham, C.D. and Nelson, M.R., 2016. The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising.Computers in Human Behavior,62, pp.689-702. Imran, M., Castillo, C., Diaz, F. and Vieweg, S., 2015. Processing social media messages in mass emergency: A survey.ACM Computing Surveys (CSUR),47(4), p.67. Klausen, J., 2015. Tweeting the Jihad: Social media networks of Western foreign fighters in Syria and Iraq.Studies in Conflict Terrorism,38(1), pp.1-22. Lambrecht, A. and Tucker, C., 2013. When does retargeting work? Information specificity in online advertising.Journal of Marketing Research,50(5), pp.561-576. Meeds, R., 2015. Changing roles of traditional and online media as trusted news sources in Qatar and their relationships with perceived important issues and interest in politics.Journal of Middle East Media,11, pp.34-61. Muensterer, O.J., Lacher, M., Zoeller, C., Bronstein, M. and Kubler, J., 2014. Google Glass in pediatric surgery: an exploratory study.International journal of surgery,12(4), pp.281-289. Navdeep, S., 2017. Beware the Little-Known Spillover Effect of Online Ads. (2017). [online] Stanford Graduate School of Business. Available at: https://www.gsb.stanford.edu/insights/beware-little-known-spillover-effect-online-ads [Accessed 20 Feb. 2017]. Starke, C., Naab, T.K. and Scherer, H., 2016. Free to Expose Corruption: The Impact of Media Freedom, Internet Access and Governmental Online Service Delivery on Corruption.International Journal of Communication,10, p.21. Wilkowski, J., Deutsch, A. and Russell, D.M., 2014, March. Student skill and goal achievement in the mapping with google MOOC. InProceedings of the first ACM conference on Learning@ scale conference(pp. 3-10). ACM.

Ryanair vs. Easyjet Corporate and Competitive Strategy Analysis

Introduction There are many low-cost airlines in the world. In Europe, major airline companies, such as Flybe, Wizz Air and Aer Lingus, dominate this space (Dobruszkes 2006). Jet2, Ryanair, and Easyjet are other dominant airline companies in this category.Advertising We will write a custom essay sample on Ryanair vs. Easyjet: Corporate and Competitive Strategy Analysis specifically for you for only $16.05 $11/page Learn More Within this space, Ryanair and Easyjet are the two biggest low-cost airlines in the region (Elderman 2014; Dowling 2010). The two airlines are also the most popular low-cost airlines in Europe. Ryanair is an older airline company than Easyjet because its operations started in 1985, while Easyjet’s operations started in 1995 (Freire 2014). Ryanair has evolved from a family owned business into one of the most successful regional brands in the market. The company brands itself as â€Å"Europe’s only ultra low-cost airline r† because it is the region’s largest low-cost airline company (Mayer 2008). From 67 operational bases, Ryanair makes more than 1,600 flights daily. It also flies to more than 180 destinations in Europe (Mayer 2008). These destinations spread across 29 different countries in the region. Easyjet is Ryanair’s main rival. Based at London’s Luton Airport, the company travels to more than 700 destinations and has a market presence in more than 30 countries (Mayer 2008). Compared to other leading airlines in the short-haul market segment, the two airlines are among the top ten aviation companies with the highest passenger numbers in Europe. The following table shows this fact. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure One: Position of Easyjet and Ryanair in the global low-cost airline market (Source: Elderman 2014) This paper analyses the corporate and com petitive strategies of Ryanair and Easyjet. However, to get a correct understanding of this assessment, this paper demonstrates how both companies create value for their shareholders and reveals the strategic choices pursued by both organisations. In later sections of the study, this paper shows the operational areas where the organisational strategies of both organisations converge and diverge. What are the Competitive Positions of both Organisations? Ryanair enjoys a dominant market share in the European low-cost airline market because it was among the first companies to adopt this strategy in the region (Malighetti et al. 2006). However, because it could not protect this strategic approach from duplication by other airline companies, it lost a significant market share to other companies, such as Easyjet. Relative to this development, Ryanair has also adopted a â€Å"red ocean† strategy where it â€Å"steals† customers from other market segments (predominantly the cu stomers of major airlines) (Thomson Baden-Fuller 2010). For example, it has â€Å"stolen† customers in the business class segment (Malighetti et al. 2006). Since the company has succeeded by adopting this strategy, it has proved that a differentiated market strategy is still vulnerable to competition. Researchers such as Kim and Mauborgne (cited in Thomson Baden-Fuller 2010) have always supported a differentiated strategy, but these developments have proved them wrong.Advertising We will write a custom essay sample on Ryanair vs. Easyjet: Corporate and Competitive Strategy Analysis specifically for you for only $16.05 $11/page Learn More Therefore, a differentiated strategy is not exclusive. Nonetheless, Ryanair commands a stronger market share than Easyjet does. Concisely, Easyjet trails Ryanair air by commanding 31% of the market in the low-cost Airline sector (Air France 2011). Comparatively, Ryanair commands 40% of the market (Air France 20 11). This is the biggest market share in the European low-cost airline sector. The diagram below shows the current market shares of Ryanair and Easyjet in the European low-cost market. Figure Two: Ryanair and Easyjet market share (Source: Air France 2011) According to the diagram above, other low-cost airlines command only 29% of the market, while Ryanair and Easyjet dominate the rest of the market. The dominant market share enjoyed by Ryanair also mirrors its high customer traffic because, compared to Easyjet, the company carries 4.5 million passengers, annually, while its rival carries 3,000,000 passengers annually (Dowling 2010). Based on the strategies adopted by Ryanair and Easyjet, it is important to point out that competition determines the success or failure of the strategic approaches adopted by low-cost airlines.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More How do the Two Organisations Create Value for their Shareholders Mennen (2005) says it is important for low-cost airlines to adopt a low-cost structure if they want to create value for their shareholders. This affirmation aligns with the goal of Ryanair, which is â€Å"to firmly set up itself as Europe’s leading low-fare scheduled passenger airline through continuous improvements and expanded offerings of its low-fares service† (Freire 2014, p. 4). Easyjet also strives to become a market leader in the low-cost market segment. Both airlines create value for the shareholders in the following ways. Reinvestment Ryanair and Easyjet have always strived to support their market dominance by increasing passenger traffic through cost containment (Mayer 2008). The companies have also strived to support their leadership positions and create value for their shareholders by maintaining operation efficiencies. Profit reinvestment is a common way that the airlines create value for th eir shareholders (Mennen 2005). For example, Easyjet has managed to do so by using the company’s profits to increase its fleet size and expand into new routes (Mennen 2005). The company has also adopted the same strategy to improve passenger comfort and expand its operational network. Ryanair has also used the same strategy to meet the same goals (Mayer 2008). In this regard, both airlines have reported increased asset values and increased growth figures. Managing Competition According to Dobruszkes (2006), the relative success, or failure, of low-cost airlines lies in two factors – cost leadership and differentiation. Ryanair’s market strategy has focused on cost leadership because it strives to become the best company in the low-cost market segment (Mayer 2008; Thomson Baden-Fuller 2010). Even with these adjustments, the company has still increased its passenger numbers and remained profitable for a long time. The success of this strategy has always depended on the control and management of the four facets of cost management in the aviation sector – â€Å"employee management, equipment and maintenance, customer service costs, and airport handling costs† (Thomson Baden-Fuller 2010, p. 26). By managing and controlling competition in the sector, both Ryanair and Easyjet have generated superior values for their investors. This view affirms the opinions of researchers who say price leadership is pivotal to creating market dominance, compared to cost leadership advantages (Mayer 2008). Market Strength Alignment Focusing on market strength is also another tenet of the airlines’ competitive strategies. For example, Easyjet has maximised its productivity by operating in airports where it enjoys market leadership (CAPA 2014). Half of its seating capacity is in such facilities. Since it trails Ryanair in market strength, in some airports, the company has allocated 29% of its seats to such facilities (CAPA 2014). Ryanair has a lso focused on creating value for its shareholders by focusing its strengths on markets that it enjoys dominance. For example, it has focused on improving its performance in many routes where Easyjet does not service (Easyjet operates in 702 routes, while Ryanair operates in 1,600 routes) (CAPA 2014). This way, shareholders in both airlines get value for their investments through structured competition and increased productivity. What are the Strategic Choices for both Organisations? Ryanair The Low Cost Strategy Experts say Southwest Airlines was among the first aviation companies to exploit the opportunities that existed in the low-cost airline market segment (Dobruszkes 2006; Kew Stredwick 2005). Other airline companies, such as Ryanair, also discovered similar opportunities by leveraging their competitive advantage through the adoption of a low-cost strategy. Through its no-frills strategy, Ryanair discovered that it could be profitable by working 24 hours a day and keeping its aeroplanes in the air often (Dobruszkes 2006). Researchers say when the airline adopted this strategy, it succeeded because it was a â€Å"blue ocean† strategy – no other airline had adopted this strategy before (Ryans 2009). It created a huge demand for the airline’s services because it attracted price-conscious customers who would have chosen alternative modes of travel, or failed to travel at all, because of the high costs of air tickets. Through this strategy, Ryanair became less concerned about existing competition because it was operating in a unique market segment that other airlines had not used before (Ryans 2009). This way, it became profitable in an overcrowded industry. Today, the airline still reaps the benefit of being among the first airline companies, in Europe, to adopt the low-cost airline strategy. Partly, this is why the company commands the highest market share in the European low-cost airline market segment. Since its low-cost strategy sta rted increasing sales, Ryanair has always branded itself as a low-cost airline. Its strategy was to steal customers from dominant players in the airline industry by offering lower ticket prices compared to its rivals. To expand its customer base, the company tried to please all their customers by trying to meet the customer needs of every type of market in the industry (Malighetti et al. 2006). However, the company changed this strategy after realising it needed a differentiation strategy that would set it apart from its competitors. It also realised that its low-cost pricing strategy could not sustain its business because the margins made from such a strategy were low (Malighetti et al. 2006). Of importance, the company lacked a service advantage that would back up its cost advantage (Thompson 2005). After realising these strategic weaknesses, the company decided to introduce an outside perspective on its business model by creating superior value for its customers. In line with thi s strategy, the company also introduced value-added services to its core strategy. In this regard, it transformed its value chain for the better. This restructuring affirmed the views of Mennen (2005) who said a corporate strategy should have more value as a holistic entity as opposed to the sum of its parts. Punctuality and Efficiency Ryanair has always branded itself as an airline company that regards punctuality and efficiency as key segments of its service model (O’Connell Williams 2012). The company conveys these advantages to its customers by operating in secondary airports where long queues and complicated security rules rarely inconvenience customers (O’Connell Williams 2012). Furthermore, since the airline uses paperless booking, customers can easily buy their tickets and walk to the security gate without enduring any other sign-in rules. Comparatively, customers who fly with major airlines have to contend with these inconveniences, thereby making them less efficient and punctual compared to short-haul flight carriers. Based on these competencies, Ryanair has always argued that its success does not only depend on its low-cost strategy because its innovative on-time record and its value-added services also support its growth (O’Connell Williams 2012). Observers have also said that its fleet of new aircrafts is another strategic competency that boosts the airline’s efficiency in the airline industry (Dobruszkes 2006; Kew Stredwick 2005). Flying to Secondary Airports Ryanair prefers to fly to secondary cities and pursue an outsourcing strategy to undertake its core production services, such as catering and aircraft maintenance (Mayer 2008). This strategy emerged after learning that many flag carriers use large airports, such as Heathrow, thereby limiting its competitiveness on this platform. Indeed, it would not be able to match the same level of customer service that most customers of long-haul carriers would enjoy if the y used the larger airports. Therefore, the company decided to use secondary airports, where their customers would get efficient services. To do so, the company uses a simplified airline network. The low fare strategy intertwines with the low-cost strategy because through lower costs, the company is able to offer low fares to its customers. In line with this low-cost strategy is a simplified pricing structure. EasyJet Similar to Ryanair, Easyjet’s strategic direction came from years of studying the success Southwest Airline (Sull 1999). Borrowing from the Southwest low-cost model, EasyJet operated using one type of aircraft and a point-to-point short-haul travel (Kew Stredwick 2005). Similar to other low-cost carriers, the airline also had no in-flight meals and a rapid turnaround. Another key aspect of its strategic competence was high aircraft use (Thompson 2005). These strategic factors made the airline more profitable than other flag carriers did. Other segments of its wo rking model appear below Direct Sales Although Easyjet borrowed its strategic focus from Southwest Airline, its market strategy differed from Southwest because instead of relying on sales agents to make sales, the Airline relies on a direct sales strategy (Sull 1999). The logic behind this strategic approach is to eliminate commissions by not using travel agents. This approach was a cost-saving strategy. Similarly, the company would have to pay commissions to reservation agents and pay associated operation costs to reservation computers if it used sales agents to make sales. It chose to lower its costs by eliminating these expenses. Complementing its direct sales strategy is the paperless booking model. Low Cost Strategy Easyjet relies on the low-cost strategy because it believes that it cannot successfully compete with large aircraft carriers because they would use their economies of scale to â€Å"crash† the competition. In line with its low-cost strategy, the company also adopted a â€Å"no-frill† strategy, like Ryanair, by eliminating in-flight meals and reducing the number of aircraft attendants. The company chose this strategy because it did not believe that these services contributed to customer satisfaction (Kew Stredwick 2005). Flying to Primary Airports For a long time, Easyjet has branded itself as a committed airline that strives to optimise customer experience, always. In this regard, it strives to offer convenience to its customers by operating in major airports around Europe. By doing so, it believes that its customers can get around to where they are going in good time. Customers have appreciated this strategy by increasing ticket sales (Kew Stredwick 2005). Discussion The low-cost airline sector has been a ruthless industry for aviation players. More than 20 airlines have collapsed after adopting the low-cost strategy (Air France 2011). Of importance, experts say the European low-cost airline sector is more brutal for low-cost airline companies than the American market because both markets have different structures (CAPA 2014). The market differences are profound because profitable routes in Europe already have large airline companies that serve them. The European airline industry is also distinct because charter planes play a greater role in the industry, compared to other markets (Air France 2011). Short distance routes are also limited to low-cost airlines because European Union (EU) policies favour train services as opposed to airline services (Air France 2011). Lastly, in Europe, too much competition in the low-cost airline sector offers minimal profit margins for existing players in the industry. Therefore, the risk of overcapacity in the industry is real. This fact shows that this market has limitations that would ordinarily curtail the growth of companies that do not adopt an elaborate strategy. Ryanair and Easyjet understand these limitations and adopted elaborate strategies to navigate the econ omic challenges of operating in the low-cost airline sector (Mayer 2008). To cope with these challenges, both airlines have one dominant strategy that hinges on three factors – low costs of operations, low fares, and low frills. This understanding shows where the corporate strategies of both companies converge Where both Corporate Strategies Converge Cost Leadership and Differentiation According to Malighetti et al. (2006), the relative success, or failure, of low-cost airlines lies in two factors – cost leadership and differentiation. Ryanair and EasyJet have concentrated their corporate strategies on the cost leadership model because they both strive to become the best companies in the low-cost market segment. In this regard, both companies have gained the reputation of being the biggest low-cost airlines in Europe (Wallach 2015). Their â€Å"no frills† strategy has been a core tenet of their low-cost strategy because both airlines do not accommodate passenger meals, pre-arranged sitting arrangements, or paper-based ticketing services (Malighetti et al. 2006). Therefore, both airlines strive to minimise their operating costs by cutting expenses such as salaries and fuel costs. To do so, both airlines use the single fleet type of operation and optimize flight crew productivity (Air France 2011). Furthermore, the â€Å"no-frill† strategy works by eliminating in-flight services to lower operating costs. However, the airlines employ the smallest number of people to meet the least regulatory requirement stipulated in the aviation sector (Malighetti et al. 2006). Therefore, a key part of their strategy is meeting the minimum contractual obligations required by airlines to their customers. Where both Corporate Strategies Diverge This paper has already demonstrated that Ryanair and Easyjet use the same business model – low-cost strategy. Both airlines also have similar performance indicators in the aviation sector. For example, in 2014, both organisations reported increased passenger numbers (Wallach 2015). However, both companies have unique internal strategies that differentiate their services beyond the low-cost model. For example, both airlines fly to different types of airports. Ryanair mainly flies to secondary airports, while Easyjet flies to primary airports. By flying to primary airports, the latter has had an edge above its competition because its customers can get to their destinations faster than Ryanair’s customers who have to board a taxi, or train, to get to major cities. Evidence of this fact emerges in Paris as a common destination for both airlines. Easyjet flies to Charles de Gaulle Airport and Orly Airport (two main airports in the city) (Thompson 2005). Comparatively, Ryanair flies to Beauvais-Tillà © Airport, which is almost one hour away from the city (Ryans 2009). The same example emerges in Rome as a popular destination for both airlines. While Easyjet flies to Leonardo da Vin ci–Fiumicino Airport, which is close to the city, Ryanair flies to Ciampino–G. B. Pastine International Airport, which is far away from the main business district. Summary and Conclusion Easyjet and Ryanair have similar strategies to the extent that they both share the low-cost business model. Furthermore, like Ryanair, Easyjet also bases its corporate strategy on Southwest’s business model. Both airlines have perfected this strategy by introducing new price reduction measures, such as paperless booking. These operational strategies have created immense benefits for the two airlines, including optimizing airline use and increasing airline turnaround frequencies. Both airlines also have similar marketing strategies because besides marketing themselves as low-cost airlines, both companies do not use agents to reach their customers. Stated differently, both airlines use the direct sales strategy to market their services. Comprehensively, the two organisations share almost similar strategies. Albeit these factors show areas of strategic convergence, both airlines are rivals in the low-cost airline market. Their performance will mainly depend on their ability to sustain their operational models. References Airfrance 2011, Low-cost carriers. Web. CAPA 2014, EasyJet: more aircraft come in as more cash to shareholders goes out. Stelios’ baby is in good hands. Dobruszkes, F. 2006, ‘An analysis of European low-cost airlines and their networks’, Journal of Transport Geography, vol. 14, no. 1, pp. 249–264. Dowling, T. 2010, Ryanair v easyJet. Web. Elderman, H. 2014, EasyJet Vs. Ryanair: The Curious Case Of 2 Budget Airlines. Web. Freire, A. 2014, Ryanair: Strategy Report. Web. Kew, J. Stredwick, J. 2005, Business Environment: Managing in a Strategic Context Chartered Institute of Personnel and Development, CIPD Publishing, New York. Malighetti, P., Paleari, S. Redondi, R. 2006, ‘Pricing strategies of low-cost airline s: The Ryanair case study’, Journal of Transport Geography, vol. 14, no. 1, pp. 249–264. Mayer, S. 2008, Ryanair and Its Low Cost Flights in Europe, Books on Demand, New York. Mennen, M. 2005, An Analysis of Ryanair Corporate Strategy. Web. O’Connell, J. Williams, G. 2012, Air Transport in the 21st Century: Key Strategic Developments, Ashgate Publishing, Ltd., New York. Ryans, A. 2009, Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals, John Wiley Sons, London. Sull, D. 1999, ‘Case Study: easyJet’s $500 Million Gamble’, European Management Journal, vol. 17, no. 1, pp. 20–38. Thompson, J. 2005, Strategic Management: Awareness and Change, Cengage Learning EMEA, London. Thomson, N. Baden-Fuller, C. 2010, Basic Strategy in Context: European text and cases, John Wiley Sons, London. Wallach, B. 2015, A World Made for Money: Economy, Geography, and the Way We Live Today, U of Nebraska Press, Lincoln. This essay on Ryanair vs. Easyjet: Corporate and Competitive Strategy Analysis was written and submitted by user Jason Day to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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The Taming of The Shrew Analys essays

The Taming of The Shrew Analys essays The Taming Of The Shrew The Taming Of The Shrew by William Shakespeare is probably one of Shakespeares earliest comedies. Its plot comes from the popular war of the sexes theme in which males and females fight with one another for dominance in a marriage. The play begins with a drunk man named Cristopher Sly being fooled into believing he is a nobleman and watching a play performed for him. This play turns out to be the main part of The Taming Of The Shrew. In it, a rich man, Baptista Minola, attempts to get his two daughters married. One is the shrewish Katherine, while the other is the beautiful Bianca. In order to make sure Katherine is married, Baptista declares that he will not allow Bianca to be married until after Katherine is married. This forces all of Biancas suitors to try and find a husband for Katherine so that they can then in turn try to marry Bianca. Some would say that the story has a very sexist attitude, but the fact of the matter is that it is a comedy about an assertive woman dealing with how she is expected to act in the society of the late sixteenth century. Even further, Katherine is learning how she must follow the unwritten rules of her society in order to be accepted into it. Although the play ends with her acceptance to do what is expected by society this acceptance is only in action. Even though, she plays the part of the obedient wife, she still maintains her assertiveness, but now she just keeps it inside. Shakespeare introduces the idea of false realities in the beginning of the play when the actors fool Christopher Sly into believing he is someone he isnt and disguising themselves as other characters and performing a play for him. This play-in-play structure even furthers this idea Shakespeare has created of false realities. In the play we see a variety of examples as Petrucio acts (disguises) himself as someone hes not...

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Historical Interview on Nigerian Fashion Essay Example for Free

Historical Interview on Nigerian Fashion Essay In line with my background, I found it imperative to carry out this interview in Africa. This was made possible via Skype, as my granddad and mum had a 2 hours session with me on this topic, â€Å"How clothing was obtained in our family during their time and their sense of costume while they were still champions in the village. Other relative questions they attempted to answer in this interview are the nature of clothing production during their time, and how they had influenced their style of dressing. The interview was divided into two parts as clearly indicated above. The first questions were answered by granddad, while the later questions were answered by my grand mum. The era in focus is before colonization. It was an era commonly tagged the ‘pre-colonial’. Nigeria at this time had a very unique sense of costume, basically defined by the resources found within the African environment. 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African fashion and costumes are original, only that lately, there has been an infiltration of western culture which seems to have adulterated the originality of our costumes, and the era of Obente, skin shoes, skin bags and cloths are beginning to go into extinction. M: Would you have preferred to go with the older costumes as against what’s trending now? D: I still wear traditionally made cloths even up till today. I’m a title holder of my community, and this position is often defined by one’s adherence to African values. I see Costumes as one of those values we must not discard. M: Can you succinctly tell me how clothing was obtained in those? D: Well, in those days, men would usually have little to cover their lower region while the women had a piece for their upper region and another for their lower region. Cloths were mainly gotten from animal skin and sometimes fibres made from trees. Usually, most of us made these cloths by ourselves, and sometimes we buy them. The means of obtaining them could as well differ, depending on who is involved. Then, we used to have trade by barter. Because I was enlightened and had government job, we would buy our cloths with some kind of money called Anderi; then, there was no naira and kobo. We were also engaged in trade by barter with some of the things we had. For instance if I needed a piece of skin to make my shoes or cloth, I would put up my yam or oil for sale. Most of the time, cloths were bought during festive period, like the New yam festival and the Akatakpa festival. Ordinarily, people find it difficult looking for what to buy as fashion was really not the priority as a then. The wealthy ones as of that time wore more beautiful deigns on their animal skin or bark cloth adorned with several accessories. It was always the influential families looked more adorned. M: Were you engaged in the actual buying and selling of cloths? Have you ever gone to the market looking for cloths? D: Like I said earlier, the African man in those days could wear just one piece of skin for days, so the issue of going to the market was really not there. These skins were locally made. The only time we started going to our local markets to buy cloths was when cloths were imported into Africa by the Portuguese and Britain. It was after then, that we began to wear what we have today as cloths, even though it had very low patronage as at then. M: Thank you dad: D: Thank you my daughter and face your studies squarely. SECOND PART INTERVIEW WITH GRAND MUM This interview was also conducted via the same medium (Skype) Here, ‘MM’ will represent the respondent while the interviewer’s remains M’ M: How was clothing made when you were growing up? MM: Clothing was usually made from animal’s skins and back of trees. This means that livestock and economic threes as well as other threes in the forest were sources of clothing. For the making of animal skin, the fur or hair would be shaved clean and compressed to soften, and then it would be tanned. This process unstiffens the hide, which becomes natural leather. After this leather is produced, it is either decorated with shapes and outlines, shells, beads or left plain, this could be as a result of choice of who it’s been made for. Leather clothing could be simple to make as it takes few days to be made. Bark cloth on the other hand was made by peeling off the inner bark of trees, after that is done; it is beaten until it becomes soft. Bark cloth was fashioned into skirts and robes long enough to float around. Then, we would use the fig tree for making bark cloth. Patterned bark cloth garments were made from the different colored bark of various trees, which were combined to create designs, in addition, the bark cloth was always painted for aesthetic purpose. At a point, we went into Batik cloth, which has been important to many African women. Here, pattern is applied to fabric to make it look beautiful. It is resist-dyeing method involving coating fabric with a dye-resistant substance and dipping the fabric into colored dye. I could recall how we used to make the dye-resistant substance from cassava root or rice flour and the chemicals called alum. The substance is boiled with water to make paste out of it for various designs. Once the paste is dry, the fabric is dipped into dye in large clay pots or pits. At the end of the day, a beautiful African fabric is made. M: How has this kind of cloth making influence your style of fashion in those days? MM: It depends on what you mean by style of fashion though. We have had very good sense of costume in those days. All our locally made shoes and bags must always have a touch of the design on our batik. The Batik design was usually seen as the type of clothing that must not be worn by men, because of the beautiful designs. 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Frankenstein :: English Literature

Frankenstein The murder of William is the first monstrous act the creature commits. The murder of William came about when the creature arrived in Geneva, when he gazed his eyes on the young boy, the creature’s idea was to not harm the boy but to seize him educate him as a companion an friend, but the idea of the creature backfired when he found out that the boy was related to victor Frankenstein, his creator. When the creature approached William, William’s first reaction was to be frightened scared because from his eyes he could see nothing more than a monster wanting to kidnap him. The creature tried ensuring William that he wasn’t going to hurt but William continued screaming and struggling to escape. The creature said to William â€Å"child what is the meaning of this? I do not intend to hurt you; listen to me†. William wasn’t convinced and then there was a struggle between them. William said to the creature â€Å"let me go, monster! Ugly wretch! You wish to eat me and tear me to pieces†, that of course wasn’t what the creature had in mind, what he was looking for was companionship, a friend, someone who accepted him for who he was. The boy then told the creature â€Å"my papa is a syndic he is M. Frankenstein that was when the creature became furious, because of what he had discovered. The creature grasped William’s throat to silence him and killed him instantly. We encouraged to understand things from the creatures perspective because of the way he is just abandoned by Victor and the way in which the Delacey’s deserted him and we also sympathise with him when he is shot by the father of the young girl that he saved from drowning. We are made to understand the creature’s anger and frustration because for all the good he did for humans he only got treated badly in return. After knowing that he could not continue living with humans any longer, the creature asks victor to create him a companion, someone that he could interact with someone as hideous as him and someone that he could be happy with. In chapter 17 victor takes over telling the story. He is asked by the creature to create a companion for him. At first victor refuses at the creature’s request because he thinks that creating a second monster may only bring joint wickedness and that both creatures may desolate the world. We sympathise with Victor at this point because at that point the creature had killed most of his family, the creature was very malicious at this point. Victor began making the companion for the creature when he saw the