Media Marketing Online Video Streaming

Question: Discuss about theMedia Marketingfor Online Video Streaming. Answer: Introduction Part A: In this paragraph, the impact of media on the business and individual of Qatar has been identified and discussed. In terms of individuals, penetration of media stands at eighty-two percent in Qatar. This result has been deducted by including movie and music download, online video streaming, use of email services, product researching and many more activities that are carried out on the internet. The most active group of users are the youth of the nation. The most amount of internet access, eighty-nine percent, is done from home. In addition, twenty-four percent of internet access are done through mobile devices (Meeds 2015). Therefore, the impact of media on the Qatar individuals is very high and still increasing rapidly. In terms of enhancing the communication and facilitating daily operations, various organisations are using the media. Though the impact of media is very high in Qatar, there are significant challenges in implementing the media security. The prime reason of it is the security reasons. Aljazeera, TiVo and much more were the biggest online media organisations in Qatar twenty years ago. Google, Facebook, Whatsapp and LinkedIn are the biggest names in the Qatar media industry (Starke, Naab and Scherer 2016). Google is currently the biggest information technology organisation in the whole world. The impact of this search engine has been the bigger than any other organisation. From the students to professionals all of the types of people has gained the benefit of this tool. Facebook has a unique impact on social beliefs and morals of Qatar. The people of this country got the ability to connect to the whole world and share their views with others. This is changing the thinking of the students of this country. Apple has provided the experience of using the best quality and most secure devices to the people of Qatar. Netflix, Yahoo and QiHu have made them able to gather the knowledge and see what other nations are doing. Tencent is a China-based virtual product selling organisation. This organisation took the liberty to enhance the daily lives of the citizen of Qatar. Part B: The media selected for this part is the Facebook. It is the most popular social media across the whole world in terms of the number of the users and their activities in the media site. This social media platform is being used for both the social networking and monetary purposes. The profitability of this social media platform is increasing in a high speed. As per the analysis of the financial data of the company over the years of 2011 and 2012, it has been found that the revenue of the company has been increased by 37%. The amount of the revenue after increasing was $1.38 billion. The main reason behind this financial growth of the social media is the increase of the advertising revenue. The numbers of advertisements were increased by almost 38% in the year of 2012. The details regarding the financial growth of the company during the time period of 2011 to 2015 is given in the table given below: Figure 1: Financial data of Facebook (Source: Annual report Facebook) The main key measures that are used for measuring the trend of the social media are the daily active users, monthly active users, mobile daily users and the and the revenue per users. As per the analysis of the data regarding these key measures, this media company is trending highly in all the measures. As per the analysis of the data from the year of 2012 to 2015 Facebook is trending in all the area. The number of users and the revenue all are increasing in a high speed. The professor of Stanford Graduate Schools marketing department, Navdeep Sahni through discovered the spillover effect of online advertising through investigating the online banner advertisements (Navdeep 2017). The online advertisements are very assisting in terms of promoting the marketing operations and product sales. However, Navdeep stated that the organisation that is paying for the advertisement gets five times lesser advantages than the competitors do. In addition, the cumulative positive effect is much greater for the product/service sales of the hundreds of the competitors. Taken as an example, if the consumers watch a product on the social media, it reminds them similar other competing products. Though the information that has been provided within the section is mostly based on the research of the restaurant industry, it is believed that this outcome will be same for the other industries. It is because the basic of the research is based on finding the impact of the social advertisements. Spillover effect impels that the consumer after viewing an advertisement establishes mental link beyond their impression regarding the brand that is promoting the advertisement (Lambrecht and Tucker 2013). For instance, if the consumers view an object, the consumers remind of various associated objects that turn into relevant. It is possible for the organisations or advertisers to minimise the effect of the spillover by rethinking the contents of the advertisement. This way the organisations can attract the focus of the customers more to it than the competitors or other similar products or services (Navdeep 2017). In order to do so, the organisations and advertisers must concentrate on contents that can link with the requirements of the customers. The effect of the spillover can be counteracted as soon as an advertisement that is more relevant generates. Taken as an example, if the advertiser thinks that the customer or audience provide value to the to the expert review's opinions, the advertisement may quote a specifically satisfying one. The advertiser emphasise of the prices will be depended on the audiences' low or high-value prices (Ham and Nelson 2016). In order to transform a thought to the sale of products or services, the advertiser has to beat the competitors that the advertisement reminds of con sumers. It is very essential that the advertisement clearly states that the advertiser is better than its competitors so that increase of sale can happen. There is another way of demising the effect of the spillover, and it implies that the advertisers must increase the frequency of the advertisement. This will surely imprint a better impression on the on the customer's mind. Navdeep (2017) also stated that the advertisement that is showed in low frequency, particularly lesser than three exposures, assisted the competitors to gain more sales. In addition, the higher frequency of advertisement became the key to overcoming the effect of spillovers. The online advertising provides a better insight of the advertisements. This allows detecting the advertisements that are better in bringing the greater number of qualifying leads. The online advertisements are also used for targeting the particular audience by exploiting their values. According to Castells (2015), the movements in the network society is inspired by the social movements. The social movements are produced because of the emotions that are generated by the meaning full actions. Instead of the fact that the form of the networking is multimodal, it is essential to make use of the mobile communication and internet. Networks are included with the movements that are associated with the media, internet blogosphere and society. The networking technologies can be considered as meaningful in terms of the movement as these allow continuing the movement and an evolving expansive network practice (evolves with the movement shape change). The de-centered framework of the internet increases the possibility of participation in the movement. It is possible as the Internet technologies are open-ended networks that do not have any defined boundary. At that time when the movements initiate on the Internet Social Networks, it turns out to be a movement through engaging i n the urban space. The components of the movements are the interaction among the flows space on the internet, obtained sites space of places, wireless communication network and protest actions targeted symbolic buildings. The space autonomy can be considered as the networked social movements fresh spatial form. The movements can be local and global simultaneously. These kinds of movements can be initiated in particular contexts through obtaining the urban space as well as establishing the connection with the internet networks. These movements rise because of own reasons. These movements maintain ongoing debate on the internet that is global. Simultaneously, the movements need revelations within a network of local spaces. Like other historical movements, it has created its form of time. These movements refer to two distinct perspectives. The first perspective implies that it operates itself regularly within the obtained settlements while evocation occurrence day not defined. The other perspective states that unimaginable horizon of the potentiality of new community and forms of life emerging from the practice of the movements is living in their projects and debates. The online movements are precisely self-reflective movements. The movement is the mirror of the belief, need, wished democracy and society of the people that are associated with the movement. The multimodal and horizontal movements create togetherness among the participants. The togetherness serves as the key to discovering hope and overcoming fear. As most of the participant take part at the moment because of their own goals and motivations, there is no room for applying the concept of community in online social movements. The horizontality characteristic of the network provides support to solidarity and cooperation by avoiding the need for the formal leadership. The main concept of the movement determines that whether it is a programmatic movement or not. The demands of the movements are associated with the condition of the life that the participants wish to have in their lives (Castells 2015). The social movements are aimed at altering the value of the society. Bibliography: Annual report Facebook. (2017). 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